posted December 11, 2009

Student-Designed “Fingerprint” Wins Place on Lemonjello’s Menu

"Fingerprint," designed by Hope College senior Sarah Carr of Novi, has won a place on the menu of Lemonjello's Coffee in Holland beginning Saturday, Dec. 12, and through May.

The 40 students in the three sections of the "Design I" art class at Hope were challenged to develop a new drink for the downtown shop, located at 61 E. Ninth St.  Lemonjello's owner Matt Scott selected Carr's entry from among 13 finalists on Friday, Dec. 11.

The second-place finisher was "Warm Winter Sunday," designed by senior Claire Weller of Crystal Lake, Ill., and third was "Your Better Halves," designed by freshman Ashleigh Walker of Palatine, Ill.

The course's instructor, Stephanie Milanowski, assistant professor of art and design, arranged with Scott to have Lemonjello's add one of the beverages to the menu as a way of adding a concrete application to the start-to-finish design assignment.  The students' steps along the way started with visiting the shop and continued with developing not only a beverage but also a logo, promotional poser, recipe card and other support materials.

Featuring a fingerprint logo in keeping with its name, Carr's drink includes fair trade coffee; a combination of white chocolate, double chocolate and dark chocolate syrup; and mint syrup.  Scott noted that Carr's theme and its graphic design were particularly effective and meshed well with the character of Lemonjello's.