Mission Statement :

UR is a student-led consulting company working to market our client’s vision in a relevant and attractive way.

Description :

After assessing its first client, HEI, over the summer of 2011, “ UR” made its debut as a stand-out brand consulting company, run by student co-directors Amanda Palomino and Michael Bass. UR’s mission is “to tell the client’s story,” going beyond logos to help small businesses and non-profits fully express their legacy and vision. Through analysis and assessment of the client and the culture of their market, UR creates original brand concepts for clients to implement in their marketing material. Developed by a talented pool of student consultants (and assisted by experts from the Hope and Holland-area communities), UR utilizes the power of up-and-coming young workers to provide a fresh perspective for clients and presents limitless possibilities.

HEI Group:

• First Year Seminar
  
• Idea Pitch and Learns
  
• Business Plan Competitions
  
• Entrepreneurship Courses
  
• Summer Fellowship Program
  
• HEI Consulting (under construction)
  
• UR
  
• Other Supporting Activities