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Campaign Management


Course Number: POL 397
Credits: 1-4
Offered: Fall Semester, Even Years
Instructor: Dr. Holmes and Mr. Pocock

Overview:

Campaign management studies the methods and techniques of managing a campaign for public office. Topics include organization, advertising, press relations, fund raising, advancing, volunteers, budget, issues development, scheduling, and strategies.

Up to half of the total class and preparation time may involve local field work. Students are encouraged to choose one political party as an internship preference for doing field work. Students doing a campaign internship will attend class once a week and spend an average of two-three hours per week in field work before elections.

Prerequisite: Sophomore standing