Brand Messaging

A brand is the total of all the experiences anyone has with Hope College. It is different for each person, whether they are a student, alumnus/a, faculty, staff or supporter.

Brand Promise

The brand promise defines what Hope College intends to be and the experience an individual can expect to have when engaging with the institution. The brand promise is for internal use and is different the Hope’s mission statement.

Hope College inspires students to be fully alive in mind, body and spirit through an exceptional liberal arts education and a community grounded in a vibrant Christian faith.

Brand Attributes

Brand attributes are key words and phrases that describe Hope College as it is and aspires to be. This language is used to be clear and relevant to the College’s key audiences.

  • Rare Combination
    Rigorous academics and vibrant, inviting Christian faith combined to prepare students to live within a global society.
  • Picturesque and Welcoming Community
    An historic campus, located just blocks from award-winning downtown Holland, and part of an engaging and increasingly diverse community that approaches relationships with respect, compassion and support.
  • Close Student-Faculty and Student-Staff Relationships
    Masterful teachers and talented researchers in small classes and one- on-one collaboration, with a strong commitment to students’ personal, intellectual, social and career development.
  • Christian Character
    Offers many voluntary opportunities to grow one’s faith in an inviting Christian community, while seeking to engage the whole person through academics and co-curricular programs.
  • Nationally Recognized Academics
    Known for undergraduate research, scholarship, preparation, and life- shaping experiences.
  • Holistic Approach
    Liberal arts and pre-professional programs with high academic standards and exceptional career opportunities. Holistic approach has been lauded for character, preparedness, service, and life- changing experiences for students.
  • Championship Athletics
    A nationally competitive tradition with scholar-athletes, quality facilities, and a community that supports Hope teams.
  • Remarkable Facilities
    World-class facilities that support the high caliber research, athletic, social and spiritual opportunities offered throughout the campus experience.
  • Vibrant Student Life
    Commitment to the whole person, in mind, body and spirit, with an emphasis on cultivating relationships through award-winning social activities and unique traditions within a thriving and safe residential community.