In a collaborative effort to help fight hunger, Kellogg's Food Away From Home and Hope College/Creative Dining Services are teaming up to donate cereal to a local area food bank.
A bowl of Kellogg's cereal will be donated to the West Michigan Food Bank for every bowl of Kellogg's cereal consumed by students on campus between Oct. 22 and Nov. 19. An estimated 6,400 servings of cereal are expected to be donated.
Currently, the West Michigan Food Bank provides food aid to approximately 100,000 needy families in West Michigan each year. Last year, the food bank distributed over 24.5 million pounds of food and other goods to those in need.
"This Kellogg and Hope College/Creative Dining Services effort helps those in need and provides students with an opportunity to help support this important cause," said Chuck Melchiori, vice president of business development and marketing at Creative Dining Services.
"Kellogg has supported food banks across the U.S. for nearly 30 years. On average, the company donates $20 million of products annually," said Tim Knowlton, vice president of corporate social responsibility for Kellogg Company. "Our partnership with Hope College/Creative Dining Services and the West Michigan Food Bank is an example of our continued commitment to helping those challenged in these economic times."